Guru
Connecting teens to creative professionals and resources.
Presented at the Microsoft Design Expo 2010, Seattle
Sponsored by Microsoft and Motorola, our brief was to explore what may occur when “Service Meets Social.” My team was interested in working within education, specifically addressing the impact of arts budget cuts on teens. We found teens had basic to no exposure to the arts in schools. Additionally, existing creative interests had no way of being nurtured by those in the know.
Guru is an online social networking service that connects teens to creative professionals and resources in order to guide their interests, potential education choices and ultimately future career goals, in a focused manner.
Research Insights
Working closely with teenagers, using interviews, madlib exercises and Make Tools activities, a crucial abductive insight we uncovered was that teens don't know what they don't know. They maybe aware of traditional creative fields, but have no true knowledge of how those translate into multiple creative professions. Other stakeholders such as parents often don't possess this knowledge, while teachers spoke of budget and bureaucracy issues that created hurdles for in-school solutions.
Final Design
Our final service solution helps teens discover new and interesting fields they wouldn’t have been introduced to by their existing offline networks, via a browser side-bar. Guru’s social networking site then connects teens to local and national professionals and organizations, resources, local events and other real-world opportunities.
Guru then takes teens beyond the classroom, exposing them to creative fields, professions and opportunities they never knew existed.
DOWNLOAD FINAL PRESENTATION (3.2mb)
Course: Graduate Studio II taught by Chris Kasabach, Vanessa Sica, Chris Pacione,
Bruce Hanington and client liasons, Spring 2010
Contributions
Exploratory & Generative Research
Information Architecure
Interactions and Wireframing
Paper prototyping
Presentation Content
Video Sketch Script
Video Sketch Production and Editing
Concept Ideation and Generation
Team: Sarah Calandro (CPID) Stephanie Meier (IXD) Eric Spaulding (CPID) Cheryl Templeton (IXD)
Assignment Duration: 15 weeks
Produced @ Carnegie Mellon. Copyright © 2010-2011 Aliya Baptista, Sarah Calandro, Stephanie Meier, Eric Spaulding, Cheryl Templeton
Presented at the Microsoft Design Expo 2010, Seattle
Sponsored by Microsoft and Motorola, our brief was to explore what may occur when “Service Meets Social.” My team was interested in working within education, specifically addressing the impact of arts budget cuts on teens. We found teens had basic to no exposure to the arts in schools. Additionally, existing creative interests had no way of being nurtured by those in the know.
Guru is an online social networking service that connects teens to creative professionals and resources in order to guide their interests, potential education choices and ultimately future career goals, in a focused manner.
Research Insights
Working closely with teenagers, using interviews, madlib exercises and Make Tools activities, a crucial abductive insight we uncovered was that teens don't know what they don't know. They maybe aware of traditional creative fields, but have no true knowledge of how those translate into multiple creative professions. Other stakeholders such as parents often don't possess this knowledge, while teachers spoke of budget and bureaucracy issues that created hurdles for in-school solutions.
Final Design
Our final service solution helps teens discover new and interesting fields they wouldn’t have been introduced to by their existing offline networks, via a browser side-bar. Guru’s social networking site then connects teens to local and national professionals and organizations, resources, local events and other real-world opportunities.
Guru then takes teens beyond the classroom, exposing them to creative fields, professions and opportunities they never knew existed.
DOWNLOAD FINAL PRESENTATION (3.2mb)
Course: Graduate Studio II taught by Chris Kasabach, Vanessa Sica, Chris Pacione,
Bruce Hanington and client liasons, Spring 2010
Contributions
Exploratory & Generative Research
Information Architecure
Interactions and Wireframing
Paper prototyping
Presentation Content
Video Sketch Script
Video Sketch Production and Editing
Concept Ideation and Generation
Team: Sarah Calandro (CPID) Stephanie Meier (IXD) Eric Spaulding (CPID) Cheryl Templeton (IXD)
Assignment Duration: 15 weeks
GURU@Microsoft Design Expo:
Watch Video (only PC compatible, unless you have VLC player on Mac) / Read MoreProduced @ Carnegie Mellon. Copyright © 2010-2011 Aliya Baptista, Sarah Calandro, Stephanie Meier, Eric Spaulding, Cheryl Templeton