Planned Parenthood

Feb-March 2016

Role 
As Lead User Experience designer, my role encompassed concepting, product design strategy, wireframing, prototyping, creating technical annotations, sprint planning and and managing a team of 3 designers (Visual, Motion, UX).  

Project Details
After working on the responsive web experience for Aeromexico, I was tasked with creating the check-in experience for their airport kiosks in Mexico. Primary goals for the project included reducing check-in time, lowering reliance on ground staff and increasing upsell conversions.

Key insights were derived from the way users’ interacted with the current experience, the markets' technology usage behaviors, competitor analysis and kiosk design best practices. Some of the biggest challenges we faced included creating a touchpoint that balanced design decisions inherited from the web experience with the experience decisions unique to a check-in kiosk; creating system consistency across highly complex use cases; and designing with logistical constraints. 

Ultimately, my team and I created an easy, friendly and efficient check-in experience that focuses a users attention on a single task at a time and supports their experience with instructional video help when needed. 

Currently live in Mexico City airports. 

Project Collaborators

Visual Design
Sam Hodges, Andre Cunha.

Visual Design Advisor
Aleks Gryczon

Prototyping and UX
Grace Varga

Illustrations & Motion Design
Sang Woo Kim

This prototype showcases the most common flow users take.