Aliya Maria Baptista

User Research

2015 - present

 
 

In addition to managing and actively working on UX/UI design for clients, I frequently run concept validation and usability testing research sessions. Clients I’ve worked with include: Nestle, Syfy Channel, American Express, Play Network, Oscar Health, Planned Parenthood and MasterCard.

I believe research is a critical part of the design process. I enjoy being deeply involved in this work particularly because I love seeing how people react and interact with products that are still in the process of being shaped.

My responsibilities include:

  • Creating research plans  
  • Choosing test cases and scenarios
  • Devising methodologies 
  • Creating discussion guides
  • Managing test prototype creation
  • Moderating research sessions
  • Research synthesis
 

Moderating a research session for syfy.com

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Screen Shot 2018-03-24 at 9.08.44 AM.png Screen Shot 2018-03-24 at 9.10.05 AM.png

An example of a discussion guide I wrote


Aeromexico kiosk
Acorns app
American Express web
Fast Company bot
Mastercard web
Planned Parenthood bot
User Research
Internship Program